Are You Ready to Play a Slot Machine in Augmented Reality?

June 13th, 2023: Online gambling’s fast growth can be attributed to several factors, including modern technology and innovation. Whether it’s on the use of 5G internet, increasing mobile phone use, crisp graphics, and use of crypto for payments, gambling companies are always on top when it comes to tech adoption. Now, another innovative technology is expected to change the course of online gambling.

Recently, William Hill announced its first-of-its-kind Augmented Reality-powered campaign to offer the ultimate gambling entertainment for its players. Players in the UK can now play a slot machine in AR with a QR code via the participating William Hill billboards. For this campaign, the William Hill team combines augmented reality and a giant virtual slot machine to deliver one-of-a-kind entertainment. Also, interested players can win exciting prizes by downloading the William Hill app, including a Las Vegas trip!

A campaign that spans 23 digital billboards in 12 cities

This new William Hill campaign is a product of the collaboration between Wavemaker UK, Smart Media Technologies, and the OOH advertising companies Ocean Outdoor and Kinetic. According to reports, this exciting campaign will use 23 digital billboards in 12 cities across the United Kingdom. Players interested in playing and participating can scan the QR code on the billboards to earn a digital token which they can use to play the virtual slot machine in augmented reality. For an engaging player experience, these digital billboards will animate in real time.

Aside from the entertainment, interacting with William Hill’s AR slot machine will allow players to win prizes, including a trip to Las Vegas. The gaming company encourages individuals to download the app to earn more entries to the draw.

William Hill promises world-class entertainment

William Hill aims to provide premium gambling entertainment, and this campaign is a step in the right direction. According to Michael Sheehan, Director of Strategic Marketing for the U.K. at William Hill, the company is on a mission to become synonymous with premium entertainment. He added that we achieved that feat by “creating the world’s largest slot machine powered by AR.”

William Hill’s partners in this campaign are equally excited to work on the project.  According to Sian Runnacles, the Client Managing Director at Wavemaker U.K, they are “constantly looking for new ways to reach, capture the attention of and engage with William Hill’s target audience.”

Sian adds they’re “proud to have been responsible for the overall campaign and concept creation of this first-of-its-kind AR gaming competition.” 

By working with this campaign, the William Hill brand will remain on the mind of players looking for a fun and highly interactive gambling experience.