BetMGM Launches Betting Site for UK Players

August 25th, 2023: BetMGM is a global brand in the betting industry, and it’s primarily known for its hotels and casinos operating in Las Vegas and New Jersey in the United States. The company operates MGM Resorts and a few online gambling sites in states where online betting is now legal and available.

Now, BetMGM is making a big push for its brand after it announced the launch of its new online gambling site that targets sports fans and casino players from the United Kingdom.  In a press statement. MGM Resorts CEO and President Bill Hornbuckle say that announcing a new betting site targeting UK customers represents the company’s international growth strategy, advancing rapidly after it acquired LeoVegas. This is the first international expansion of the famous BetMGM brand, and it’s now ready to take on a new market where it can test its strengths through premium casino and sports betting opportunities.

UK bettors can expect new product features, exciting betting opportunities

Last year, BetMGM acquired the popular Swedish gaming company LeoVegas and its platform for $604 million. This was seen by many as the first step of BetMGM to expand its presence in the international betting markets. For BetMGM UK, bettors and customers can count on premium betting products and services, including frequent and large jackpots, unique sports betting offers, and an exclusive selection of slot machines.

The new UK gambling site taps into the long and rich gambling heritage of BetMGM to deliver a safe and exciting way to play casino games and bet on sports. BetMGM UK is playable on mobile web and desktop, and the company expects the roll-out of its mobile apps in September.

BetMGM is looking to duplicate its success in the UK market

The company looks forward to duplicating its success in the United States and Canada through the BetMGM brand. According to Gary Fritz, the President of MGM Resorts, they are looking at the United Kingdom because they see it as a mature gambling market.

He shared that “UK is a mature online gaming market, and we believe the BetMGM brand will provide distinct relevance to sports bettors and iGaming consumers”. This outlook for the UK gambling market aligns with the current industry data. According to experts, the UK online gambling market was valued at $7.8 bn in 2022. The UK gambling market is expected to remain strong, and the value may exceed $11 bn by 2028.

According to its press release, BetMGM, LLC, the venture of Entain and MGM Resorts, will continue to maintain the BetMGM brand in the US and Canada, relying on the platform of Entain.