August 31st, 2022: Ontario’s sports betting market is one of the most lucrative and promising in the industry. Although no current figures reflect its growth in its first few months of operations, data for offshore licensed betting sites suggest lucrative numbers. According to one estimate, Ontario bettors wagered CAD 700 million on offshore gambling sites.
From ‘Grey’ to a Regulated Market’
Now, this market gets more interesting with the entry of another popular sportsbook operator, Betway. Super-Group, the owner of Betway, has confirmed that the company has transitioned into the highly competitive Ontario betting market. According to Super Group CEO Neal Menashe, Canada is the company’s largest sportsbook market, and the team’s arrival in Ontario is a corporate milestone.
When Ontario was still under the ‘grey market’ category, Betway was one of the operators that offered betting services for the residents. Now that Ontario’s betting market has established the rules, Betway has transitioned into a regulated sports betting marketplace. The Betway CEO also revealed that based on the opening week figures, their sportsbook’s launch in the Ontario market was within the company’s expectations.
Betway Sportsbook Now Active in Ontario
Ontario residents can now access the Betway website on their devices, with the sportsbook accepting real money bets from players. Like the sportsbooks for other regions, Betway Canada covers a wide range of sporting leagues and events, including sports that are popular in North America, including basketball, football, tennis, and ice hockey. Betway supports pre-match and in-play betting for bettors looking to participate in bets as the game happens. The website also boasts the Betway Live Video service open to registered players. You can use the Live Video service to watch live sporting events as it happens.
As of this writing, Betway Canada does not offer players access to casino games. But there are plans to make casino games available to players from Ontario in the coming months. If Betway pushes through with its plans, it will be made under a subsidiary of its parent company based on the Channel Island of Guernsey. In addition to popular casino games like online slots, table games, and jackpot titles, the planned Betway Casino aims to deliver live casino games. The company has recently inked a deal with Playtech for a ’multi-year’ live dealer deal.
Betway Also Making a Move to the US
In addition to the Ontario and Canadian betting markets, there are plans to push for Betway’s presence in the US. A Betway US is part of the company’s long-term plans, and it is now in discussion with DGC to launch a live sportsbook. Betway sportsbook will go live in ten US states if the plan pushes through.
Betway’s move to enhance its presence in North America solidifies its standing as one of the top gambling companies. In addition to its new presence in Canada, Betway also offers casino and sports betting services in Europe, Asia, and North America. The company recently entered the Bulgarian market, one of the most competitive European markets. The company is also active in the African sports betting market and boasts active collaboration and marketing efforts with top football teams in the industry.
