Inspired and Paddy Power Join Forces for UK Betting Market

December 19th, 2022: Inspired Entertainment Inc, a top US-based iGaming company, has signed a new long-term deal with Paddy Power, a subsidiary of Flutter Entertainment. With the signing of this new long-term partnership, the two companies join forces to expand their operations not just in the US but in the UK-regulated retail betting market.

Under his updated partnership, Inspired will exclusively supply Paddy Power and Flutter Entertainment with fully integrated managed services for its 1,400 terminals across the United Kingdom. This agreement includes the installation, remote and field technical support, and content and platform deployment.

What to expect from the agreement

The latest agreement allows Inspired to expand its footprint across the UK market. In addition, Paddy Power will also grow its portfolio in the retail market by adding new machines from its partner. Paddy Power has committed to procuring roughly 1,400 new Vantage™ server-based gaming-ready cabinets until next year. The Vantage server is the newest addition to Inspired’s growing portfolio.

Paddy Power to add Vantage™ machines

Vantage™ boasts an intelligent operating system that integrates a modern and intuitive Menu with functionality that offers game recommendations to players based on their previous gaming sessions. The new machines feature a smart search function that allows users to search and filter games based on the theme, type, or name.

As soon as the player starts providing information in the search bar, the Menu starts to filter the games, and the more information is provided, the players get more specific game recommendations.

Inspired welcomes the partnership

Inspired welcomes the new deal with Paddy Power. According to Brooks Pierce, President and Chief Operating Officer of Inspired, Paddy Power is a respected operator in the UK that manages premium gambling machines in premium locations. And they’re happy to partner with a premium gambling operator in the UK. In addition, Mr. Pierce added that “they have a great relationship with Paddy Power, and this agreement, including the provision of our new Vantage terminal, improves their product offering and drives revenue growth while also reducing operational costs”.

Mr. Pierce also highlighted the partnership on how it will help transform the UK gambling scene from a hardware-centric and capital-centric business to a managed services, content, platform, and asset-light model, which will benefit all parties involved.

Paddy Power throws support to the partnership

For Paddy Power, the partnership with Inspired will bring mutual benefits. According to Bateson, Head of Retail Gaming for Paddy Power, the company and its customers trust Inspired’s products and are happy to introduce the latest gambling machines with modern features. He added that the company and Inspired have “an excellent partnership with Inspired, which has developed over many years.”

In addition, he mentioned that the Vantage terminals had performed exceptionally well in their trials, and these are a perfect fit for their goal of providing the best gambling experience to their bettors in retail shops.