September 19th, 2023: Light & Wonder, one of the biggest slots studios, has announced its latest partnership with Warner Bros. Under the plan, the studio will translate some of the Warner Bros classics into premium slot machines that players can enjoy in free demo and real money. The studio plans to start with the popular Willy Wonka: World of Wonka, a popular slot machine in Macau and Las Vegas casinos.
Under the long-term agreement, Light & Wonder’s game development team will tap into the Warner Bros Discover Global Themed Entertainment portfolio, covering several titles. It will be distributed into regulated markets worldwide using the Open Gaming ecosystem. Although the financial details of the agreement were not disclosed, players and industry stakeholders can count on popular titles like Willy Wonka and The Wizard of Oz.
Light & Wonder plans to bring the Willy Wonka slot first
The first in the Light & Wonder slots series is the Willy Wonka: World of Wonka slot machine, which will become available in the UK, US, and the rest of Europe. This new and exciting slot leverages the colorful characters and moments of the 1971 movie Willy Wonka and the Chocolate Factory. Light & Wonder also plans to bring The Wizard of the Oz: Road to Emerald City, which is included in the global rights agreement, and the company also expects to add other Wizard of Oz games expected to hit regulated markets in 2024.
Light & Wonder promises popular casino content
According to Dylan Slaney, the CEO of iGaming at Light & Wonder, the “Warner Bros. Discovery brand portfolio is legendary, and our partnership has led to the creation of some of the world’s most popular casino content, including WILLY WONKA: WORLD OF WONKA: WORLD OF WONKA. He added, “bringing this title online for the first time is incredibly exciting, and we can’t wait to deliver for our operator partners and their players”. He further explains that they will continue to bring entertaining branded gaming content in all regulated environments worldwide.
This isn’t the first time Warner Bros entered the gaming scene through its Willy Wonka brand. In 2017, the company launched the $1 billion multi-state offering through its Willy Wonka Golden Ticket scratchcard game. Inspired by the storyline in the classic movie, the lottery game comes with a $10 ticket price with an instant top prize of $250,000. To remain in the running for the $1 jackpot, it must be a non-winning ticket that the player submits for the general draw.
