Play’n GO Continues US Expansion, Portfolio Now Available in Michigan

December 19th, 2022: Play’n GO, one of the leading suppliers of premium casino and mobile slot content, continues its global expansion in the United States. The Swedish company’s selection of premium online slot machines is now available and playable in casinos in the Wolverine state, Michigan, thanks to the launch of BetMGM.

With this launch and partnership with BetMGM, casino players in the state can now access and play the supplier’s diverse portfolio of slot machines, including Crystal Sun, Moon Princess, Rich Wilde, and the Book of Dead, Rich Wilde, and the Tome of Madness. In addition, the launch of BetMGM and Play’n GO portfolio in Michigan coincided with its new Christmas-themed game Xmas Joker.

A rapid expansion into the US market

Play’n GO first announced its entry into the US market in July 2022.

In a press release dated 18 July 2022, the company announced that it had secured a Provisional Internet Gaming Supplier or B2B license in Michigan, thus formally paving its entry into the US market for the first time. CEO Johan Törnqvist called this move a ‘landmark moment’ for the company. During the announcement, Mr. Törnqvist shared how the company’s games are well-loved in regulated markets, including the US. He added that “each regulated market is different, and that this will take time in the US”. Still, the team is committed to expanding Play’n GO’s footprint in the country.

Play’n GO’s commitment to US expansion

In preparing for its rapid expansion in the US, the company boosted its team by hiring US-based employees. By partnering with BetMGM, Play’n GO builds on its long and fruitful history with the US casino operator. BetMGM is also the partner of the software giant in launching the games in New Jersey, which was well-received by players.

Play’n GO’s launch in Michigan was also received positively by the other management team members. Magnus Olsson, Chief Commercial Officer for Play’n GO, shared that they “believe strongly that the industry’s future will be in regulated spaces.” He adds that they’re happy and proud that they are bringing premium content to Michigan.

Mr. Olsson shared that states like New Jersey and Michigan have a demand for premium casino games that promote responsible gambling. And they’re expecting more US states to follow suit and allow regulated online gambling, and Play’n GO will be there once it happens.

Play’n GO is one of the leaders in online slots development

The Swedish games studio is one of the leading players in online slot design. Play’n GO is a top supplier of premium online slots optimized for mobile devices, even before smartphone use became the norm in the industry. The company expects to release over 50 premium slot machines this year, and its portfolio of games is available in over 25 regulated jurisdictions worldwide, including New Jersey, Ontario, and now Michigan.

Play'n GO enters Michigan