Play’n GO Partners with Flutter, Boosts Presence in the UK Market

March 18th, 2023: iGaming content provider Play’n GO announces its partnership with Flutter’s Sky Betting & Gaming (SBG), a leading gaming operator in the UK. This new partnership boosts the presence of the Swedish software vendor in the UK market, creating more avenues for UK players to access most of its premium online slots. Thanks to this new Play’n GO and Flutter partnership, Sky Betting and Gaming players can soon access and enjoy the entire Play’n GO library of games, including some of the vendor’s most famous creations like the Book of Dead, Boat Bonanza, and Reactoonz.

A winning partnership for the UK market 

Over the years, these two companies have established a great relationship in the casino gaming industry. The partnership between Flutter Entertainment and Play’n GO produced several exciting results, and this new deal with Sky Betting only reinforces the collaboration between the two.

Under the terms, the Play’n GO game catalog will soon be accessible to Sky Betting and Gaming customers, courtesy of the new supplier content partnership. Additionally, Play’n GO is adding some of the player favorites and most prominent titles, including Reactoonz, Book of Dead, and Boat Bonanza.

Both companies welcome the new deal.

According to a Play’n Go representative, Anna Mackney, this partnership between Sky Betting and Gaming and the company is an exciting prospect, as it joins together two of the industry’s most forward-thinking, agile businesses.

Play’n GO is firmly committed to expanding its UK business, and its partnership with Sky Betting and Gaming is a significant step toward that goal. With this partnership, the two companies are committed to delivering safe and exciting game experiences to their players. 

Mackney also stated that the Play’n GO team is happy to join and collaborate with the SBG team. 

For Sky Betting, this new deal offers exciting opportunities for their players. According to Eamonn Beardsley, the Head of Content of Sky Betting, Play’n GO has been part of the Flutter family and is looking forward to adding the vendor under the Sky Betting umbrella. He further explained that,

Play’n GO’s customer-friendly, inventive catalogue of titles, as well as their steadfast commitment to player safety, make them a perfect partner for Sky Betting and Gaming, and we look forward to many years working together.

About Play’n GO and Sky Betting & Gaming

Play’n GO is focused on providing the best gaming entertainment content in the UK market and across the globe. It covers a diverse portfolio of games, from slots to table games and live casino choices. Sky Betting & Gaming customers can always find what they want as Play’n GO hosts more than 280 online slot titles and other games. 

Play’n GO indicated that the UK market is considered a key strategic market for the company, active worldwide in more than 25 regulated jurisdictions. And its partnership with SBG marks it as an important milestone. The partnership will not just boost the content presence of Sky Betting and Gaming. It can also assist the operator towards more robust engagement and retention metrics in the industry. 

Sky Betting & Gaming is a British-gaming company owned by Flutter Entertainment. Recognized as a leading mobile-led betting and gaming operator, it delivers diversified gaming products to the UK market. SBG operates with five core brands: Sky Bet, Sky Casino, Sky Vegas, Sky Poker, and Sky Bingo. The company hosts popular free-to-play sports games like Sky Sports Fantasy Football, Soccer Saturday Super 6, ITV Pick 7, and Sky Sports Fantasy Six-A-Side. 

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