October 3rd, 2023: PlayOjo is one of the UK’s most popular betting sites, offering an exciting blend of casino games, impressive customer support, and top-notch bonuses and campaigns, including Kickers, OJO Club, and the OJO Free Spins. Although it’s now an established UK betting brand, the team behind the site continues its aggressive push to expand its UK footprint. This time, PlayOJO has launched its live dealer show featuring its Live Roulette table on British television.
The TV/game show premiered last August 8th on Channel 5, inviting viewers to join and participate in the real-time stream of PlayOJO’s Live Roulette table. Viewers who participate in real-time will be showcased on the screen, and they will bet and play in real-time.
A hit TV show for casino players
SkillOnNet partnered with London-based media agency All Response Media and Channel 5 for this new show to deliver the content. Also, the French TV production company FruitSalad is involved in the show’s creations. The new show features Kelli Gnauk from the West End musical ‘Bat out of Hell’, and David Butler, a TV presenter working with Paris St Germain FC. Streaming e OJO games and content to viewers.
The new PlayOJO show follows the operator’s ‘It’s Alive’ integrated marketing campaign that aims to promote PlayOJO’s live gaming content. The casino’s popular live dealer games are Monopoly Live, Mega Wheel, and Crazy Time.
According to Andrew Steddy, the Head of Global Product Marketing of PlayOJO, the introduction of a new TV game show aims to raise the profile of the casino games and live dealer titles of the platform. He added that they’re pushing for PlayOJO’s live casino games as the first choice for players looking to enjoy a live casino experience.
He added, “It’s another great project from the PlayOjo team. I want to thank FruitSalad and Pragmatic Play for creating the show and the Live game, and All Response Media and Channel 5 for putting the opportunity and deal together.”
PlayOJO- Using TV to promote its casino games and betting services
This is not the first time that PlayOJO has tapped British television for its marketing campaigns. For example, in 2018, the casino released a TV campaign that showed a dancing alpaca to boost its standing as a fair online casino. Several advertisements were released, too, showcasing the games and services offered by the casino.
Also, PlayOJO has featured many exciting games inspired by popular British TV shows. For example, the operator hosts The Masked Singer bingo show exclusive to Play OJO. The popular guessing game TV show is now a theme in delivering exciting bingo content and experiences to players.