November 12th, 2022: Playtech, one of the top gambling companies, has partnered with the BetVictor Group to offer new content to UK players. As part of the agreement, Playtech’s casino and live dealer games will be made available on all brands and gambling sites that the BetVictor Group licenses and operates in the United Kingdom. BetVictor operates Heart Bingo, BetVictor, and Parimatch for UK bettors, with the soon-to-be-launched Talksports Bet.
Officially announced last October 24th, the Playtech and BetVictor partnership marks the first time these two leading companies collaborate for the UK market. The agreement coincides with BetVictor’s recent move to launch in other markets, including Ontario.
Things to Expect from this Landmark Agreement
Playtech and BetVictor come into this deal as leaders in their respective segments. Thanks to this agreement, BetVictor customers will gain access to Playtech’s comprehensive library of casino games, including its marketing and promotional functionalities. Playtech manages one of the most diverse casino portfolios in the market. The company’s massive portfolio of omnichannel content boasts over 600 casino games, including slots and table games that are playable across devices.
Playtech also boasts an impressive live casino portfolio that features some of the best live dealer games in the business. This operator takes pride in its huge ‘next generation’ live facility that hosts and streams live dealer games. Playtech’s modern live facility features rely on data-driven technology and a dynamic player interface. Some popular Playtech live dealer games are Prestige Roulette, Blackjack, Baccarat, and Casino Hold’em.
In addition to these standard Playtech offerings, BetVictor players can also look forward to the three dedicated tables in time for the World Cup 2022.
BetVictor, on the other hand, is one of the top independent bookmakers and an industry leader in betting innovations. The operator’s betting services are available to customers from over 150 countries. As a licensed and registered betting company, BetVictor promotes safe and responsible gambling. In addition, the company also houses a solid portfolio of games with over 3,000 titles.
An Agreement to Benefit Both Parties and the Industry
Both companies agree that this agreement will bring positive results to the industry. In a statement, George Voyatzis, VP of Commercial at Playtech, shared that they’re “proud and excited to be working with BetVictor.” He added that this “partnership is of great strategic importance to us, giving us the means to reach more and more players with our innovative content across the UK.” Mr. Voyatkis mentioned that Playtech aims to form partnerships with top companies, and BetVictor is one of the top gambling companies with similar values and aspirations.
Turlough Lally of BetVictor also echoes the same optimism and respect for its new partner. According to the company’s Director of e-Gaming, Playtech is an industry leader, and they’re happy to start a partnership. Mr. Lally added that “through the partnership, we will expand our Casino and Live content offering and product range to our dedicated players across the UK”. The BetVictor team hopes to strengthen this new partnership further, expand to new markets, and cater to more players worldwide.
