Play Luck Casino Review
Play Luck Casino Review
Play Luck is a new casino from the Aspire Global stable and it doesn’t mess about, with a big, bright splash screen and heavy-duty animations focusing on mobile players welcoming you to the site with a welcome offer of £100 and 100 free spins (called extra spins).
The site has hundreds of slot games and a large selection of live casino games too, including the Evolution Gaming stable of games.
Aspire Global are a Malta-based company registered with the UK Gambling Commission as AG Communications Limited of Sliema on that island. They have a small family of their own sites, Generation VIP, Hopa, Karamba, Scratch2Cash, and Neptune Play, and a huge number of white label URLs registered to their name.
White label sites, of which Play Luck is an example, are a common feature in the casino industry. They’re something like a franchise model: a company like Aspire sets up sites using all their expertise and tech, and the front end of the site (naming, branding, and some decision making) is handed over to an operating group. Somehow they share the money.
It’s a business model that isn’t going to go anywhere as it seems to work. For players, it’s a mixed blessing. We rely on theories of “markets” and competition to give us a good choice of casino sites to pick from. However, a lot of sites are essentially the same thing, produced by the same companies, and offering very similar facilities and offers. It can feel like you’ve found a new site to try, but when you dig a little deeper it starts to feel very familiar.
We’ll bear in mind as we take a deeper look at Play Luck Casino in this review for you.
Pros & Cons of Play Luck Casino
There isn’t a perfect casino site, that’s why we’re out here checking them out for you, so we’re happy to look at the good side of Play Luck first.
1 – Licensed, legal, and legitimate
The most important thing at any online casino site you consider using is its safety. The most important thing you can do is to check the licence of the site. It is illegal to offer gambling services to anyone in the UK without a current licence from the UK Gambling Commission. There must be details of this posted on the front page of the site, and you should absolutely click through to check that the licence is in good order.
Aspire Global holds the licence for this site and the company has no sanctions against it. We’re not aware of any company losing their licence, but there are companies operating with sanctions against them. Their infractions are never so serious as to amount to offering unfair games and are usually to do with marketing and advertising. This might not sound so serious, but it’s important to know that sites are honest and fair in everything that you do and you don’t need to use sites with sanctioned licences if you don’t want to.
2 – Good selection of slot games
Slots remain the mainstay of the online casino industry in the UK. They are the way into online gambling for most players and they dominate the front pages of almost every online casino site. Play Luck show a great selection of good quality games on their site, with over 700 games from good quality providers like Play’nGO, NetEnt, NeoGames and iSoftBet.
Games are well arranged and the site is adding new titles all the time, at around the rate of five new games every month when we checked in.
3 – Serious Security
Always check out the privacy and security information at any site you use. Aspire Global are a respected company with a load of brands to their names, so they can be trusted. We checked out their policies in these areas and they’re good quality and well explained on the site, which has the latest SSL encryption to keep your money safe while it whizzes around their online wires.
4 – A Big Live casino
Everyone wants a live casino these days. IN fact, you’ll find it harder to find a site without a big live casino than one with one in 2021. Play Luck has this box triumphantly ticked with Evolution Gaming top among their suppliers of live games.
Evolution are probably the leading supplier of live casino games, and their games cover a wide range of casino titles before expanding into game show-style games and more. You can browse the titles easily at this well-presented part of the site that is accessed as a separate entity from a menu at the top of the home page.
5 – Customer care
Hopefully, you’ll never need to talk to the customer service staff at any casino, as that’s a sign of something going wrong. If you do want to though you need it to be easy to find help and you need to be able to get quick, trustworthy advice.
CARE – Customers are Really Everything – is the watchword at Aspire’s sites and that system is in use here. Help is easily found from a big FAQ document as well as via a live chat that’s open 7 days a week from 8 AM CET to midnight CET. You can also email.
There’s always something to complain about, so here we go!
1 – Model Z
White labels… what to say about these sites? They’re everywhere, so no doubt you’ve used them yourself already. For most players it’s not a big deal, as all you want from a site is a fair, usable experience and a good selection of games. However, if you want more than that, and specifically you want some novelty then you’ll need to find stand-alone sites. Aspire sites are great and they tick a load of boxes but you might find yourself with déjà vu when you look around at Play Luck.
2 – Producer lists
A list of games divided by the developer is a great way to find games. Players often follow one particular software team and they want to see their games together. It’s a much more useful way of browsing than by style in our view and we love it when sites have this feature, which Play Luck does not.
3 – Unclear Bonus Terms
Is it asking too much for the terms and conditions on all the bonuses to be clearly available so that players can assess them properly? No it isn’t. So why aren’t they at Play Luck? This is the biggest downside at the site for us.
Play Luck Casino Games & Software
Slots come cascading down the pages in their hundreds at Play Luck, and we browsed through some top titles to check them out for you.
This is what we found.
Featured slots at Play Luck: This list opens with Starburst, Bonanza, Creatures of the Night, Book of Dead, Golden Osiris, Gonzo’s Quest, Twin Spin, Riches of Midgard Land and Expand, Frozen Gems, and Epic Riches.
Everyone likes to see new titles, and the list at Play Luck starts with (excluding previously listed games): Temple of Iris, Ice Joker, Wild Five, New Year Riches, Pyramid King, Divine Fortune Megaways, 24k Dragon, Holiday Spirits, and Super Lion.
List “slots” as a standalone category and you should get the most popular titles, excluding games we’ve already listed these started with: Mighty Sphinx, Egyptian Magic, Reel Bandits, Astrodice, Rise of Athena, Viking Runecraft Bingo, Twin Spin, Disco Diamonds, and Vegas Night Life.
Classic slots bring up retro games that put the focus on gameplay rather than flashy features. We found these at Play Luck: Wild Nudge, Jackpot Jester 50,000, John Hunter and the Book of Tut, 7s Deluxe, Madame Ink, Helloween, Eastern Emeralds, and Volcano Deluxe.
Casino games for us mean classic table games. These are now divided into live games, which we’ll cover in-depth later on in this review, and simulations of games.
Roulette is the most popular table game, though it’s not the best value. At Play Luck we found: The Real Series, including Real Auto Roulette, Instant Roulette Live, Turbo Roulette, Sapphire Roulette Global, Roulette, European Roulette, American Roulette, 3D European Roulette, and European Roulette VIP.
Blackjack probably is better value than roulette, and it’s one of the only casino games where strategy may play a small role in determining player success. We found these titles at Play Luck: European Blackjack, Blackjack Multihand VIP, Blackjack VIP, Vegas Strip Blackjack, Vegas Downtown Blackjack, Classic Blackjack, and Single Deck Blackjack.
You can play Jacks or Better Poker at Play Luck.
You can also enjoy a Baccarat simulation among the table games at Play Luck Casino.
Scratchcards at Play Luck Casino
There’s a small selection of scratchcards – often called instant wins – at Play Luck. They are: Slapshot, Hit the Bank, Wild Win Double, Power Cash, X & O.
Bonuses at Play Luck Casino
The bonus is certainly the first thing you see when you arrive at Play Luck Casino. This is common throughout the industry, but the headlines aren’t always quite clear about what the actual commitment for players is. You need to understand bonuses to really assess them properly, and this is what we found at Play Luck casino.
The Welcome Bonus
Click on the “full terms” link in the big flashy window that carries the headline “Up to £100 Match Bonus and 100 Extra Spins” and you get the terms and conditions to a completely different offer that gives up to £500 in cash match bonuses with 100 spins.
So what’s that about?
What we think it’s about is one of the downsides of white label sites. This looks to us like the terms from another offer from Aspire Global, and the company that runs this site has taken on a site but is running a different offer but hasn’t been given updated terms for the offer.
That’s not really good enough.
From reading further on into the terms and conditions and from knowing how Aspire sites work we think this offer is in fact offered with their standard terms, which apply both to the actual headline offer shown on this site, and to the old offer.
The main item for most players is the Wagering Requirement. This is an amount of money that the player must deposit before they are allowed to withdraw money associated with the bonus. It is usually a multiple of the bonus. At this site – like most Aspire sites – it is 35 times the bonus.
So, if you deposit £60, you’ll get £60 free, and you’ll need to wager £2,100 of your own money to withdraw money from that bonus.
Things are further complicated by the terms on the actual graphic that contains the headline offer though, as that warns you that the bonus is paid after four deposits, which makes it look much more like the offer for which we have the small print. So, if you click on the promotions page you finally get the full story in four different offers:
A first deposit 100% bonus worth up to £50 and up to 30 spins on Starburst. Your second deposit can earn you 20 free spins. Your next deposit can earn you another 20 free spins. Finally, your fourth deposit earns you a 50% deposit bonus worth up to £50, so that gives us our £100, and 30 more free spins.
The truth is that this is a mess. White label sites need to sort out the difference between the generic bonus policy of the group they are a member of from the specific terms and conditions of the bonus they are actually offering.
Other Promotions at Play Luck Casino
Welcome offers bring in players, but there should be a programme of other bonuses and offers to keep you coming back for more.
At Play Luck there are extra offers.
These will change with time and seasonal games, including new releases.
At Play Luck on our visit, we found a tournament on Skywind. Tournaments are popular, and allow you to play against other players on the way to a prize pool.
You could also win draw entries to win an iPhone 12 by playing the Reactoonz series of games.
There was also a random prize draw game via Pragmatic Play games, with tech and cash prizes. Promotions like this are often offered across multiple sites, so you may be playing against thousands and thousands of other players for the prizes.
Loyalty Schemes and VIP
Loyalty schemes are controversial and there is no reward or loyalty programme for UK players at Play Luck.
Play Luck Live Casino
There were around 120 live casino games at Play Luck, they appear to come from Evolution Gaming, probably the biggest live casino operator in the world right now and they cover all the classics plus a load more modern games.
For each game, we found a big range of game rule variants and presentation styles.
Please remember that live casino games can be more expensive to play than simulations and it is usually impossible to try out a game for free. This is because the staff always need to be played to run a live game. You should also be wary about making decisions around gambling based on how you feel about a member of casino staff. And we always ask our readers to show the same respect to any member of casino staff that they would to a doctor, priest, or any other h human being in fact.
The live games at Play Luck include:
Blackjack: A huge range of betting levels include VIP tables and a Salon Prive, and you can also play all the major rule variants of the world’s most popular casino card game.
Roulette: Immersive games with many camera angles, high-speed games, auto games and more give you a big range of roulette presentation styles. You will also find American, French, and European Games.
Baccarat: Commonly presented alongside its relatives, sic bo and Dragon Tiger and themed around Macau casino stylings, Baccarat is growing in p9oularity. Game variants include first-person games plus the famous squeeze style that is a really unique feature of live casino games.
Beyond this, you’ll find a good selection of dealer-led poker games, with Caribbean Stud at the top of the pile. And you’ll also find the Lightning series of games that allow you to play along in large groups, plus TV game shows like Deal or No Deal.
The live casino at Play Luck is high quality and offers a big selection of games.
Play Luck Mobile Casino & App
Casinos can be offered as mobile apps or via a mobile website. At Play Luck there is no download, you simply browse to the site where you can play a large selection of high-quality games on your mobile or other hand-held devices.
Banking is fundamental to how a casino operates and how players use a site. We’re pleased to see a good set of security features in hand at Play Luck and we’re confident you can bank with this site safely, with Aspire’s servers handling all the cash transactions.
You can use:
- Visa: instant deposit, 0 to 6 days withdrawals.
- Skrill: instant deposit, 0 to 2-day withdrawals.
- Skrill 1-tap: instant deposit, 0 to 2 day withdrawal.
- Neteller: Instant deposit, 0 to 2 day withdrawal.
- PayPal: Instant deposit, 0 to 2 day withdrawal.
- Astro Pay Card instant deposit, 3 day withdrawal.
- Paysafecard: instant deposit with no withdrawals.
This covers all of the main bases with the exception of payments by mobile. This is the sort of facility that is growing in importance as time goes on and you should expect it to be added by Play Luck in the near future.
You should be prepared to provide identity documents in order to facilitate withdrawals, and most casino sites will expect you to withdraw to the same payment method with which you opened up your account.
Customer support might be the most important tab on any site. Hopefully, you’ll never need to click it other than to access a document uploader to send the copy of your passport you need to supply in order to pick up your massive winnings.
Play Luck are signed up to Aspires CARE System, which has a decent reputation. It starts with a large FAQ document that does cover most questions and is pretty well written and easy to find your way around.
After that, you need to click on the contact page to find an email contact form, of you can click on the chat window on any screen and you should have access to chat staff between 8 am and midnight seven days a week.
The Final Verdict
Play Luck do a lot of things right. For a new site, they have a lot of very good games. From big new hits to old classics like Starburst you can play pretty much any slot you can think of here with games in a variety of styles. Perhaps they could have more scratch cards but we doubt that’s a deal-breaker for many players. We’re also sad to see the disappearance of the Video Poker section from many online casino sites these days. Video poker is almost always the best value game in the casino.
If you love live games you really couldn’t go anywhere better, with a huge range of quality games on offer from Evolution Gaming, which means you get a great selection of the best production values in the world of online live casino games.
All this is great. The main problem we have is slightly technical, and in fact, won’t bother most players at all, but as we’re paid to read and explain casino sites to you it is incredibly concerning to us when sites do not clearly explain the terms and conditions on all their offers to players. It shouldn’t be too hard to do and we’ve seen it too often lately.
Beyond that though Play Luck is a welcome new addition to the online casino scene in 2020.