Yggdrasil Partners with Reflex Gaming to Introduce its GEMs to the UK Market

December 26th, 2022: Yggdrasil Gaming, a leading publisher of premium online casino games, has announced its ideal with Reflex Gaming, a supplier of games and machines, to deliver its high-performance Game Engagement Mechanics or GEMs to landbased casinos and betting sites in the UK for the first time. With this agreement, the industry can expect Reflex Gaming to use and integrate Yggdrasil’s GEMs into its refrain gaming machines in the UK. According to several write-ups, these new gaming machines will become available on terminals in betting shops, pubs, arcades, and other recreational centres in the country.

A partnership to deliver premium gaming machines

This new agreement enhances the partnership between the two companies. In the last two years, the two companies have already been working on several online slot titles, including online slots that feature proprietary GEMs such as the Desperate Dawgs 2 Gigablox and the Dublin Up DoubleMax. Both gaming companies will benefit in the long run from this latest agreement. The partnership will allow Yggdrasil Gaming to make its land-based debut in the UK. And Reflex Gaming can now boost its retail portfolio with gambling machines with premium and proven mechanics.

According to Stuart McCarthy, Head of Product & Programmes at Yggdrasil, Strengthening our partnership with Reflex Gaming to bring our GEMs to the land-based space is a great milestone for us”. He added that the team “they already had great success together, releasing several high-performing online titles to players. We are thrilled to now take this to the retail sector”.

Mat Ingram, CPO at Reflex Gaming, shares his enthusiasm and hope for this new deal. In a statement, Mr. Ingram shared that “they are extremely pleased with what we have achieved as a YG Masters partner in the last few years, and we have been very impressed with how the GEMs have performed on our online titles”.

About Game Engagement Mechanics of Yggdrasil

The Game Engagement Mechanics or GEMs of Yggdrasil Gaming offers players a fresh and premium gambling experience. Yggdrasil’s first GEMs were introduced in 2020 with Splitz™, Gigablox™, and MultiMax™ online slots, followed by GigaRise™ and DoubleMax™ in 2021. The GEMs product line is a success for the company, and it recently introduced DuoMax and WildFight into its portfolio.

About Reflex Gaming

Reflex Gaming is a gambling company established in 2004. Through the years, the company has built its reputation and portfolio that entertain players in the UK. Reflex Gaming currently boasts over 4,500 digital machines available to players and casino enthusiasts in the UK and the Netherlands.

Yggdrasil's GEMs